The Processes of Sending and Receiving Email
Similar to traditional mail, email is first sent to a management center before it can be redirected to its final destination. In short, users send the email to a server using a client program and then users on the other end can use either the same or another client program to access their email. Simple Mail Transfer Protocol (SMTP) is the Internet standard that most client programs use to send email to the servers, meaning that it helps to facilitate the email process by ensuring that the participating computers can communicate with each other using the same language.
This is important because a business that cannot send its email to the inboxes of their intended recipients is a business that is failing to reach its customers.
How the Right SMTP Service Can Help Businesses Increase Email Deliverability
Often, small and medium-sized businesses choose to purchase the right to use email servers owned and operated by service providers rather than set up their own hardware in-house. Although purchasing the right to use email servers has a number of advantages, such as cost and convenience, one of the biggest benefits is the ability to improve the business’s email deliverability.
Here are some of the ways that the right SMTP service can help businesses get their emails to their intended recipients:
* First, email hosting service providers tend to offer tools that can be used to track email delivery. As a result, businesses can not only gain access to valuable statistical data, but statistical data that has been compiled into accessible and easily comprehended forms. Using these tools, businesses can monitor the changes to their email deliverability over time as they make changes and implement decisions, becoming able to see the direct consequences of their actions.
* Most email hosting service providers also offer tools that can be used to manage email in order to increase email deliverability. For example, such tools can enable businesses to pick up on email sent to specific email addresses that are bouncing at unacceptably high rates and then remove said email addresses from their list of recipients. Similarly, most service providers also offer features such as DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) that can be used to get emails to their intended recipients without stumbling upon one of the hurdles used to deter spammers and bouncing.
* Reputation is one of the most important assets that a business can have. Established email hosting service providers are known to the major ISPs and have managed to build up business relationships founded on mutual respect. By using established service providers, businesses can take on something of their respectability when sending out email. Not only can established service providers help ensure that business email is sent and received with minimal disruption, but they can also provide much needed assistance if businesses get put on blacklists. Bear in mind that choosing the wrong service provider can backfire because there are entire servers that have been put on blacklists. If businesses suspect that this is a possibility, they should search for the IP address of the server under consideration on a spam database.
Jonathon Blocker is an expert on information regarding email delivery and email services that are provided by many companies. Jon refers to Send Grid when in need of email delivery and other services.